These days, business websites are an absolute must! It doesn’t matter whether you own a brick and mortar store or are based completely online, websites are an essential marketing tool and are used to get the word out about your business.
However, your site is only going to be useful if people are actually visiting it. This is why it’s so important to increase your traffic.
To help you with this, here are eight things that you can do:
ADVERTISE
One of the simplest ways to get people onto your site is to invest in paid advertising. There are many different channels and options out there for you to consider. Promoted social media posts, newspaper advertisements, paid search ads, and more. Weigh up the pros and cons of each option, think about where your customers are, and use the most appropriate method for you.
ALWAYS BE ACCESABLE
Years ago, the internet was something that was slow and could only be accessed through a giant desktop computer. These days, you can get on the internet through phones, tablets, and other devices in a few seconds. Because of this, it’s vital that your website loads quickly and is optimised for these smaller devices. If yours isn’t, then your customers are going to get frustrated and most likely close the browser!
CONSIDER YOUR CUSTOMERS
If you want your customers to stay on and continue to visit your website, then you need to ensure that every part of your site is user-focused. It’s absolutely vital that your site offers what your customer’s need or they’ll visit one that does. Of course, it may be possible to do this with your own IT team, but you’ll probably benefit more from using a UX design agency, like PRWD. This way, you’ll save time and know that you’ll come out of the experience with a great website.
PUBLISH GREAT CONTENT
It’s important that your site offers much more than just things to buy, it needs to be an experience! Of course, it’s essential that customers can view your products and read about your services, as sales are what pay the bills, but you need to give them something too. This is where content comes in. If you publish interesting and informative content, such as blog posts and podcasts, your visitors will have a reason to stay on your site and keep coming back. This also boosts your SEO.
REMEMBER INTERNAL LINKS
When you create and publish your content, it’s vital that you keep an eye out for places where you could link internally, either to a product or service or to another blog post. This helps to boost your SEO, but it also improves the experience for your users too. This is because you’re making it easier for them to find products or services they may need or other content that they might enjoy or find useful.
START GUEST BLOGGING
Once you’ve got into the swing of blogging, you should speak to other successful bloggers in your niche and try to secure a guest post. If their readers enjoy what you say, then they might visit your site and take a look at what you have to offer. You could also invite other bloggers to post on your site, as they will likely share this article and link it on their own site, which should also bring new readers to your website.
MAKE YOURSELF HEARD
After publishing a new post, make sure that you reply to comments and create conversations in the comments section. This will help to create a sense of community, which other people will want to be a part of. You should also comment on other blog posts relevant to your business and join in on the conversation there too. This will help to get your name out there, so people may visit your site to see what you’re all about.
MIX IT UP
Unfortunately, nothing is guaranteed to increase traffic on your website, which is why it’s important to keep trying new things. Consider mixing up the methods and strategies you use. You should also remember that, although something may work now, it might not work in a few weeks times, so make sure that you keep reviewing your website and update it regularly. Don’t be afraid to reuse/retry content as well!
