jordylucas3
- Feb 24, 2020

How to plan inspiring content for your social media

Whether you’re a social media manager or run your own business’ socials, you’ll know the importance of planning what you’re going to post and when.

I run multiple accounts for a range of businesses, so having a visual guide of the content I’m planning to post is essential. It ensures I have a good mix of images, videos and stories, as well as delivering key brand messages.

Here’s how I’m using the Post-it range in 2020 to deliver for my clients:

Mind mapping is a great way to brain storm how I will deliver a key message.

Using Post-it Super Sticky Notes on the Table Top Easel Pad, I will write the message in the middle, and then ideas on how to deliver it on notes around.

Getting ideas out of my head and onto a page helps me to build on ideas and encourages creativity!

Creating a timeline chart helps with setting a posting schedule

Using Post-it® Super Sticky Dry Erase Surface on the Post-it® Easel Pads I’ll draw up a weekly calendar for each client. I’ll then write each post and caption on Post-it Super Sticky Notes and place them on the days they’ll be published.

I also colour code each post to the channel it will be published on. For example, all Facebook posts will be written on pink notes. This helps me achieve a good balance of posts to each platform!

Capturing content is a huge part of my job, so having a visual display of my to-do list is incredibly useful.

Again, using the Post-it® Super Sticky Dry Erase Surface on the Post-it® Easel Pads I can map out all the images and videos I need to capture. By writing these out on the Post-it Super Sticky Notes, they can then be moved around the board as they are ticked off. I also order my notes from top to bottom in order of importance.

This process can be applied to any sort of to-do lists and is a great way of keeping your whole team across progress! Using these great tools allows us to step back and see the big picture!