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  • Writer's picturejordylucas3

Have more than one business idea? Here's how to make the right choice

Want to do something that isn't lining the pockets of someone else?

Do you want to start your own business but have more than one idea? This is the case with so many budding entrepreneurs.

Creative minds tend to wander, so here's a check list for you to look over to help push you in the right direction...

Are you passionate about it?

First of all, if you're looking to start up a business, you need to be passionate about what you're doing.

Why? Two reasons:

First is that contrary to what the internet would have you believe it's actually pretty tough to start a company entirely from scratch, and you'll undoubtedly need that passion to help you stay motivated during the difficult times!

Secondly, that passion is essential because without it you won't be able to convince those that are in charge of awarding funding, or your potential customers that you're the best person to do business with. If you don't have a burning desire to bring the service or product to the world that you're considering, it may not be the right choice for you.

Do you have the right experience/knowledge?

Another critical aspect of selecting the right type of business to set up is the amount of knowledge and experience you have in the sector already.

Yes, some people go into an area of business, blind and have never worked it in before.

However, those that are successful while doing this tend to be in the minority! Have you studied the field you're wanting to break into? Do you know how the industry runs?

It's critical that you have in-depth understanding of your product and market before jumping in.

Have you found the right niche?

It's essential that you consider whether your ideas for a business are matched well with a market that actually needs what you're offering. The best way to do this is to find the right niche to fill with your product or service. In fact, some of the most successful businesses work precisely because they find a very particular, but significant enough hole in the market that needs filling, and then go on to bridge this gap.

A great example of this being things like companies that offer portable office hire as their primary service. Not every business will need such a thing, but there are enough construction and manufacturing sites that require this service temporarily to make it a successful venture.

Will it provide you with enough income?

Last of all, when deciding in the right type of business to start up you must consider the financial implications and whether you can reasonably earn enough to live the style of life that you want for you and your family.

You may well find a business idea that checks the first two requirements above, only to discover that the profits you can make from it are not what you had hoped for. So it's imperative to also factor financial projections and calculations into your decision-making process when searching for the right business idea.


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