Founder of Aussie Biz Chic, Michelle Smith, shares the books you MUST read to grow your business in 2002.
1. Building a Story Brand by Donald Miller
CLARIFY YOUR MESSAGE AND CUSTOMERS WILL LISTEN!
Donald Miller will help you clarify your message by helping you understand….
The real reason customers make purchases.
How to simplify a brand message so people understand it.
How to create the most effective messaging for websites, brochures, and social media.
How This Will Help Your Business:
Building a Story Brand by Donald Miller will allow you to better connect with your customers. A must-read for any entrepreneur truly looking to understand how to stop your ideal customers in their tracks.
The perfect read for early in the year. SAYING YES CAN CHANGE YOUR LIFE!
Shonda Rhimes, the woman behind iconic shows such as Bridgerton, Grey’s Anatomy, Scandal and How to Get Away With Murder, details how a year of saving YES changed her life, and how it can change yours too.
This book will help you….
Step out of your comfort zone to gain more opportunities.
Take better care of yourself.
Be your own person.
Shonda Rhimes is a producer, screenwriter and author. She is TV’s highest paid showrunner and was recently featured on Time magazine.
How This Will Help Your Business:
Year of Yes by Shonda Rhimes will allow you to realise that saying Yes to things that scare you can lead to bigger and better opportunities for you and your business.
3. How to Shoot Video that Doesn’t Suck by Steve Stockman
VIDEOS ARE EVERYWHERE…. AND MOST OF IT IS BAD!
With the rise of Tik Tok businesses everywhere are getting into the video game. So it’s important you do too!
This book by Steve Stockman will teach you how to make sure your video content doesn’t suck by….
Helping you think like a director.
Making sure you are entertaining your viewers by telling a story.
Helping you create intrigue on camera.
Educating you on framing, lighting, sound, editing and much more.
Steve Stockman is a producer, writer and director of over 200 commercials, web series, short films, music videos and TV shows. He is also a video marketing consultant.
How This Will Help Your Business:
How to Shoot Video that Doesn’t Suck by Steve Stockman will allow you to create better video content for your Tik Tok, Youtube and other social media platforms. This will allow you to reach more potential customers and therefore grow your business.
4. Sell Anything Online by Anaita Sarkar
GROW YOUR SALES USING DIGITAL MARKETING! Entering the scene in 2021, Anaita Sarkar has made a huge name for herself on Tik Tok @sellanythingonline
Market your products to the right audience and make sales more consistently with the help of Sell Anything Online by Anaita Sarkar.
You will learn how to sell anything by learning….
How to understand what you're really selling.
Why you're not making sales
How to change your mindset for business.
The digital marketing formula that can be applied to any e-commerce business.
Actionable strategies to gain awareness, traffic and sales.
Digital marketing tips and hacks to grow your business.
How This Will Help Your Business:
Sell Anything Online by Anaita Sarkar will teach you how to more effectively market your product online to grow your sales, as well as helping you increase brand awareness and website traffic.
5. Chillpreneur by Denise Duffield-Thomas
ACHIEVE YOUR GOALS WITHOUT LOSING YOUR MIND BY BEING A CHILLPRENEUR! A loved and must-read classic from money mindset coach Denise Duffield-Thomas.
Become the ultimate Chillpreneur by learning....
How to find your true calling instead of jumping on the first 'good idea?’ you get.
Why caring is such a huge part of being a successful (and happy) entrepreneur.
How to quit procrastinating and get stuff done.
How to let go of the guilt you have around money and accept that you deserve to be a kickass, successful businesswoman.
Denise Duffield-Thomas is a money mindset mentor, teaching the new wave of entrepreneurs how to have a better relationship with money so they can earn more, achieve their goals and live their best life.
How This Will Help Your Business:
Chillpreneur by Denise Duffield-Thomas will teach you how to have a better relationship with money through key concepts and strategies. These strategies will allow you to become a marketing pro and help you navigate awkward money situations.
6 Manage Your Day-to-Day: Build Your Routine, Find Your Focus & Sharpen Your Creative Mind by Jocelyn K. Glei
Reading this book, you will learn....
How to stop feeling over-extended, over-distracted and overwhelmed.
How to change the way you work to adapt to how the world is changing.
How to tackle the challenges of a 24/7, always-on workplace.
How This Will Help Your Business:
Manage Your Day-to-Day: Build Your Routine, Find Your Focus & Sharpen Your Creative Mind by Jocelyn K. Glei will help you become a more creative person and get those creative juices flowing when it comes to your business.
7. The Age of Influence by Neal Schaffer
HAVE YOUR BRAND SUCCEED, AND BE IN THE CONVERSATION BY UNDERSTANDING INFLUENCER MARKETING!
Neal Schaffer’s The Age of Influence will teach you to….
Identify, approach, and engage the right influencers for their brand or product.
Determine what resources to put behind influencer campaigns.
Manage the business side of influencer marketing, including tools that will help measure ROI.
Develop their brand’s social media voice to become an influencer in its own right.
How This Will Help Your Business:
The Age of Influence by Neal Schaffer will help you learn multiple influencer marketing strategies to grow your business, as well as allow you to grow familiar with today’s digital climate, allowing you to successfully spread your message in the age of social media.
WORK BETTER, NOT HARDER!
In this book, you’ll learn how to....
Slash your hours, take shortcuts and still get work done - without feeling depleted.
Rewrite the old work rules, and reinvigorate your life.
Saying no to the things that don’t matter, so you can say yes to the things that do.
Emma Isaacs is founder and global CEO of Business Chicks. She dropped out of college after 6 months, and started her own business at 18. She was then able to build Business Chicks into what it is now, and is dedicated to helping woman achieve their goals.
How This Will Help Your Business:
The New Hustle by Emma Isaacs will teach you Emma’s 77 anti-rules for maximum dip-in-and-out efficiency. The traditional way of working is outdated and inefficient, and learning these new tactics will not only better your business but also your personal well-being.
9. Tiny Habits by BJ Fogg
LIVE A HAPPIER, HEALTHY LIFE BY STARTING SMALL!
This book will teach you to incorporate healthier habits into your life by....
Incorporating a small, easy change into your life, rather than completely changing your routine all at once.
Rewarding yourself for even the tiniest of successes.
Taking your new good tiny habit, and allowing it to grow.
BJ Fogg has researched human behaviour for over 20 years at Stanford University.
How This Will Help Your Business:
Tiny Habits by BJ Fogg will allow you to create better habits in your personal life, but also in your business so that you can have more productive work days and transform your life and business for the better.
10. Play Big, Brand Bold by Suzanne Chadwick
READY TO STEP UP, SHOW UP & STAND OUT!?
This book is your guide to....
Building a stand-out brand.
Getting out of your own way.
How to stop playing small & start doing bigger things.
Suzanne Chadwick is a small business coach. She works with woman and helps them become bold and powerful, helping them create profitable businesses that fit their lifestyle!
How This Will Help Your Business:
Play Big, Brand Bold by Suzanne Chadwick will help you become motivated to step-up your business in 2022. You will learn how to let go of your fears and be bold, allowing you and your business to grow to its fullest potential.
About Aussie Biz Chic:
A Monthly subscription box providing female entrepreneurs the tools and resources to help grow their business. Each box includes a business/personal development book, 4-5 stationery items and access to an online learning hub and community of like-minded business women.
